Your insider’s guide to Hong Kong

5 Hong Kong Fashion Labels to Look Out For

Words: Rachel Read

Hong Kong is rightly renowned as a shopper’s paradise, with hoards of glitzy flagship stores dedicated to the world’s biggest designer labels. However, with just a little bit of exploration, you’ll find plenty of local designers flying the flag for homegrown fashion – and we don’t just mean Vivienne Tam – adding to the city’s sartorial clout.

We round up five of our favourite Hong Kong-based fashion labels and get their perspective on how the city’s style scene is evolving.

Melissa Bui  Melissa Bui

Melissa Bui
At the forefront of Hong Kong’s new breed of local designer is Melissa Bui; this London College of Fashion graduate was born in Vancouver, raised in Hong Kong and cut her teeth working for designers like Matthew Williamson and Barney Cheng. Her eponymous label specialises in enchanting, feminine couture creations that are rich in embellishments and delicately detailed – outfits fit for a modern-day princess.

“Hong Kong’s creative scene has definitely evolved a lot since I first launched my brand in 2013,” Bui says, “We’ve had new brands popping up to cater to the diverse demographic the city encompasses. Hong Kong is coming to understand craftsmanship, with customers veering away from mass-produced products – and my brand offers people an opportunity to wear meticulously-crafted clothes handmade in our Sheung Wan-based atelier.”

Showroom by appointment at 1/F, Kong Tak Building, 92 Connaught Road West, Sheung Wan, +852 2156 0210


You may have already seen PI’A founder Priscilla I’Anson’s work without realising it – she’s currently the Fashion Director for Asia’s Next Top Model. Having spent several years as a stylist and brand consultant, I’Anson knows exactly the type of clothes women want in their closets, and the result is her very own label, PI’A. Contemporary, clean and considered, these are fashion classics with a modern twist.

“The Hong Kong design scene has evolved so much in the seven years that I’ve been here,” I’Anson says. “People have become much more sophisticated, savvy and personal in terms of their tastes. Instead of just buying into big brands, they’re looking for something unique, versatile and well made, and this is precisely what PI’A offers – beautifully-made, classic wardrobe staples with a modern twist, which you can style in countless different ways.”

Pop-up store in Pacific Place, 88 Queensway, Admiralty until 31 July 2017

BlkSheep Empire

BlkSheep Empire
Colourful, creative, cheeky and cool – BlkSheep Empire’s quirky shoe collection is a party for your feet. Having honed her craft with a shoemaking apprenticeship in Spain, Hong Kong-based designer Jennifer Webb has created a distinctive brand of kickass shoes for kickass women, with a range of Oxfords, flats and sneakers available in a myriad of vibrant hues, textures and prints.

“Hong Kong’s design scene has definitely evolved – I can see that people aren’t so afraid of bright colours or bold patterns,” says Webb. “We’ve followed that same philosophy since the start at BlkSheep, so that means I’m now able to cater for more people who are starting to experiment with colours and patterns!”

Shop S310, Block A, PMQ, 35 Aberdeen Street, Central, +852 6117 7653

Grana  Grana

A Hong Kong-based start-up that’s been making waves globally, Grana may well represent the future of fashion – stylish basics in premium fabrics, but at disruptive prices thanks to their slick direct-to-consumer e-commerce model. Their range of simple, minimal and timeless cotton tees, silk shirts, cashmere sweaters and Japanese denim jeans are the perfect wardrobe essentials.

“Before coming to Hong Kong, I knew it was a manufacturing and sourcing sector, which was ideal for me to start-up the business,” says Luke Grana, the company’s founder and CEO. “While it’s still a developing scene, we’re seeing an increase of local boutique brands designing quality products; with more conscious, sustainable and simple designs entering the market, it encourages people to choose affordable slow fashion over fast fashion. Luxury brands have dominated the scene with inflated prices for so many years, so it’s nice to see the consumer mind-set changing to look for quality behind the design, at a fair price.”

Try on their clothes at The Fitting Room, 108 Hollywood Road, Sheung Wan, +852 9779 2445

Sarah Lai  Sarah Lai

Sarah Lai
Having realised her passion for fashion, Sarah Lai took a sartorial sidestep from a successful banking career to turn her hand to design – and after studying at renowned London fashion college Central Saint Martins, she launched her own label in 2013. Lai’s modern and elegant aesthetic evolves each season; with casual slogan sweatshirts, dazzling flared dresses and classic-chic trench coats currently sitting side-by-side on her site, we’re excited to see what she comes up with next.

“Hong Kong’s fashion scene has greatly evolved over the last few years with lots of support from organisations like the Hong Kong Trade Development Council, Fashion Farm Foundation and the Fashion Asia conference,” says Lai. “But due to expensive retail rental, it’s difficult to set up physical stores for young brands, and department stores and boutiques aren’t that supportive of local designers versus other new international brands – I still think more effort can be done to do better promotion in a more coherent and collaborative way.”

Showroom by appointment at 6/F, Cheung Hing Industrial Building, 12P Smithfield Road, Kennedy Town


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