Your insider’s guide to Hong Kong

Sheetal Pritmani

Founder, Milk Shirts, creator of PDT uniforms and Richard Ekkebus’ new chef’s jacket

Words: Rachel Read
Photo: Nic Gaunt

I trained at London College of Fashion and interned with Stella McCartney and Markus Lupfer, before beginning Milk Shirts in 2011. We started with the white shirt – the building block of a man’s wardrobe. I really appreciate simple things done well; my design philosophy is “less but better”.

What elements make a perfect shirt? Fit is crucial (it should suit your body type), good quality fabric, and comfort. Finally, a sturdy collar that suits your build and looks sharp.

To ensure your shirts last, machine wash them in cold water on a gentle cycle; hang or lay them flat to dry as machine drying can cause shrinkage, and store on wooden hangers to maintain their shape.

Chef Richard wanted a jacket practical enough for the daily rigours of the kitchen, yet aesthetically beautiful for outside. His jacket is made of luxurious heavyweight Italian twill; we added a concealed front and an Asian touch with a Mandarin collar. It’s finished with subtle dyed-to-match monogramming across the left chest and beautiful Australian mother-of-pearl buttoned cuffs.


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